A Ferrari is far more expensive than a phone case but the two share a common element.
Made by the luxury Italian materials manufacturer, Alcantara, the fabric used in numerous high-end vehicles is the same as that found on Luriax products.
Alcantara is not inexpensive and leather, the rival premium materials, is used far more widely. However Alcantara does have significant advantages over leather. Alcantara is superior in terms of durability, grip and breathability, and the company stresses its commitment to sustainability in production. In terms of environmental impact, the Alcantara production process uses fewer chemicals than leather and generates less waste products.
“Alcantara is perceived as a lifestyle brand” says Alcantara's CEO, Andrea Boragno. Luxury brands such as Ferrari, Bugatti, McLaren, Lamborghini, Porsche, Maserati, Alfa Romeo, Audi, Lexus, BMW, and Jaguar all make use of Alcantara. You will find Alcantara fabric used in the steering wheel, seat, headliners, door, and dashboard trim.
The appearance and tactile feel of the Alcantara® is similar to suede, buttery soft, and it may be erroneously identified as such. It is more durable, scratch proof, and easier to maintain than suede.
One may think handling and maintaining this top-grade material involves intricate care procedures. We can assure you that Alcantara is very easy to clean and maintain. The hydrophobic properties ensure the fabric doesn’t absorb dirt and fluid. This gives Alcantara stain-resistant properties and the ability to retain its color.
There is another reason why we love Alcantara! It is 100% Carbon neutral and non-animal, which gives us a chance to express our gratitude and love towards animals and the planet Earth.